This Cookie & Pixel Tracking Policy explains how Losing Weight RX LLC ("Company," "we," "us," or "our") deploys cookies, tracking pixels, web beacons, and related tracking technologies on losingweightrx.com (the "Website").
1. What Are Cookies and Tracking Pixels?
Cookies are small text files placed on your computer, smartphone, or browser when you visit a website. Tracking pixels are tiny snippets of transparent code embedded on web pages that communicate with analytical servers to measure visitor activity, dwell times, and advertising conversions.
2. Categories of Cookies We Deploy
A. Essential & Functional Cookies
These cookies are strictly necessary to deliver core platform functionality, maintain session security, manage language preferences (English/Spanish), and remember user interface states.
B. Performance & Analytics Cookies (GA4)
We utilize Google Analytics 4 (Measurement ID: G-DQMNHPBQVN) to analyze aggregated visitor traffic patterns, bounce rates, session durations, and user acquisition channels. GA4 collects anonymized IP addresses and device metadata. GA4 does not collect Protected Health Information (PHI).
C. Affiliate & Performance Attribution Pixels (Katalys)
As a performance marketing referral publisher, we deploy the Katalys Attribution Tag (KA-SCBUIOZ0FW.js). This technology sets first-party attribution cookies that track outbound clicks, referral sub-IDs (e.g., aff_sub), and successful clinical intake referrals on partner platforms (such as Embody Health and Gala Health).
D. Edge Routing & Link Tracking
Outbound links on losingweightrx.com route through custom edge shortlinks to pass standard UTM campaign parameters (utm_source, utm_medium, utm_campaign). These routing redirects log timestamped click metadata to verify link integrity and prevent fraud.
3. Global Privacy Control (GPC) & Do Not Track Signals
Losing Weight RX LLC recognizes and honors the Global Privacy Control (GPC) signal. If your web browser transmits a valid GPC opt-out preference signal, our platform treats that signal as a valid request to opt out of cross-context behavioral advertising under state privacy statutes.
4. Managing and Opting Out of Cookies
You can manage, restrict, or delete cookies at any time through your browser settings (Chrome, Safari, Firefox, Edge). To opt out of Google Analytics tracking, use the Google Analytics Opt-out Browser Add-on.
5. Questions & Contact
Contact Losing Weight RX LLC electronically at: [email protected].